Product Comparison
Glossier Boy Brow vs Benefit Gimme Brow+ Volumizing Eyebrow Gel
Glossier
Glossier Boy Brow
Boy Brow's spoolie applicator is genuinely one of the best in the category—dense enough to grip and distribute product without dragging, with a tapered tip that actually combs through fine hairs rather than matting them down. The gel itself has a light, non-sticky hold that keeps brows in place for a full day without the stiffness of stronger formulas, making it ideal for anyone who values texture over architectural control. The shade range spans from warm to cool undertones, though the undertones are subtle enough that fair and medium skin tones will find universal options.
Worth noting: If you have thick, coarse brows that need serious structure, this gel won't provide the holding power of fiber-infused or wax-based formulas.
Benefit
Benefit Gimme Brow+ Volumizing Eyebrow Gel
Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily.
Worth noting: The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades.
Side-by-Side Specs
| Spec | Glossier Boy Brow | Benefit Gimme Brow+ Volumizing Eyebrow Gel |
|---|---|---|
| Brand | Glossier | Benefit |
| Category | gel | gel |
| Price | See price on Amazon | See price on Amazon |
| Best For | natural, brushed-up brow aesthetics, sparse or fine brow hair, beginners seeking foolproof application, all-day wear without flaking | naturally sparse or thin brows, quick morning routines, anyone who struggles with brow pencil precision, warm and cool undertones equally |
| Our Take | Boy Brow's spoolie applicator is genuinely one of the best in the category—dense enough to grip and distribute product without dragging, with a tapered tip that actually combs through fine hairs rather than matting them down. The gel itself has a light, non-sticky hold that keeps brows in place for a full day without the stiffness of stronger formulas, making it ideal for anyone who values texture over architectural control. The shade range spans from warm to cool undertones, though the undertones are subtle enough that fair and medium skin tones will find universal options. | Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily. |
| Worth Noting | If you have thick, coarse brows that need serious structure, this gel won't provide the holding power of fiber-infused or wax-based formulas. | The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades. |
Our Verdict
Glossier Boy Brow vs. Benefit Gimme Brow+: Which Tinted Brow Gel Actually Works?
Both of these products dominate the tinted brow gel conversation for good reason—they're effective, widely available, and legitimately solve the "I don't know how to do my brows" problem. But they approach that problem differently, and picking the wrong one wastes money and morning time.
Glossier Boy Brow: The Texture Lover's Choice
Boy Brow succeeds because it respects your actual hair. The spoolie applicator is dense and tapered in a way that feels intuitive; it genuinely combs through fine or sparse brows rather than clumping product at the base. This matters more than you'd think. If you've ever used a brow gel that leaves you with a stiff, plastered look, you'll immediately notice Boy Brow's lighter touch. The formula isn't sticky—it's more of a satin hold that feels like nothing on your skin.
Where this gets really clever: the gel sets brows in that coveted "brushed-up" position without freezing them there. Throughout the day, your brows move naturally with your expressions. There's no crusty feeling when you furrow your forehead. For anyone transitioning from pencil to gel, or anyone with naturally textured brow hair, this is the least intimidating option in the category.
The honest limitation is structural control. If your brows are thick, dark, and unruly, Boy Brow won't reign them in with the precision that fiber-infused formulas deliver. You're getting a soft hold, not military-grade architecture. The shade range is also subtle—the undertones shift, but the options aren't radically different from one another, which means fair and medium skin tones have more flexibility than deeper tones.
Benefit Gimme Brow+: The Fullness Maximizer
Gimme Brow+ operates on different logic: it's designed to add to what you have, not just style it. The fibrous texture means the formula actually deposits color and tiny fibers that cling to existing hairs, creating visible dimension and thickness. This is crucial if your natural brows are sparse or nearly invisible. You're not just combing gel through existing hair; you're building perceived fullness.
The spiral brush is smaller and more compact than Boy Brow's spoolie, which makes precision easier if you're filling in specific gaps or defining the tail. It catches stray hairs effectively. The formula's slight stickiness—which is a con in some contexts—actually becomes an advantage here because it holds everything in place, especially during humid weather or workouts. Hour eight? Your brows still look intentional. Hour ten? Still solid.
The catch arrives around hour twelve, and only if you've layered the product heavily. The tail of the brow, where you've concentrated the most product, starts to show minor flaking. It's not catastrophic, but it's noticeable if you're looking closely in a mirror or in harsh lighting. The limited shade range (five options) is also genuinely frustrating. If you have warm or cool undertones that sit outside those five lanes, you're compromising on match.
Head-to-Head: The Real Differences
Finish and natural look: Boy Brow wins. It looks like groomed brows; Gimme Brow+ reads as a tinted product.
Longevity: Gimme Brow+ holds marginally better through sweat and humidity, but both last a full day under normal conditions.
Ease of use: Boy Brow's applicator is slightly easier to control, but Gimme Brow+ is faster if you're rushing.
Fullness for sparse brows: Gimme Brow+ creates more obvious volume. If your brows are nearly invisible, this is the pick.
Pricing and value: Both hover in the $24–28 range depending on retailer, making them equivalent on cost.
The Recommendation
Choose Glossier Boy Brow if: You have fine or naturally textured brows, want a barely-there feeling, prioritize a natural finish, or you're new to brow products. This is also the winner if you have fair or medium skin tones and want flexibility in shade selection.
Choose Benefit Gimme Brow+ if: Your brows are sparse or thin and you want visible fullness, you're rushing through your morning routine, or you have warm or cool undertones that align with Benefit's five-shade selection. The added fiber really does create the appearance of thicker brows.
The truth: Boy Brow is the more sophisticated product. Gimme Brow+ is the more efficient one. Pick based on what your brows actually need, not marketing.
Our Pick
Choose Glossier Boy Brow if: You have fine or naturally textured brows, want a barely-there feeling, prioritize a natural finish, or you're new to brow products. This is also the winner if you have fair or medium skin tones and want flexibility in shade selection. Choose Benefit Gimme Brow+ if: Your brows are sparse or thin and you want visible fullness, you're rushing through your morning routine, or you have warm or cool undertones that align with Benefit's five-shade selection. The added fibe
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