Product Comparison
Benefit Gimme Brow+ Volumizing Eyebrow Gel vs Glossier Boy Brow
Benefit
Benefit Gimme Brow+ Volumizing Eyebrow Gel
Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily.
Worth noting: The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades.
Glossier
Glossier Boy Brow
Boy Brow's spoolie applicator is genuinely one of the best in the category—dense enough to grip and distribute product without dragging, with a tapered tip that actually combs through fine hairs rather than matting them down. The gel itself has a light, non-sticky hold that keeps brows in place for a full day without the stiffness of stronger formulas, making it ideal for anyone who values texture over architectural control. The shade range spans from warm to cool undertones, though the undertones are subtle enough that fair and medium skin tones will find universal options.
Worth noting: If you have thick, coarse brows that need serious structure, this gel won't provide the holding power of fiber-infused or wax-based formulas.
Side-by-Side Specs
| Spec | Benefit Gimme Brow+ Volumizing Eyebrow Gel | Glossier Boy Brow |
|---|---|---|
| Brand | Benefit | Glossier |
| Category | gel | gel |
| Price | $11.00 | $32.00 |
| Best For | naturally sparse or thin brows, quick morning routines, anyone who struggles with brow pencil precision, warm and cool undertones equally | natural, brushed-up brow aesthetics, sparse or fine brow hair, beginners seeking foolproof application, all-day wear without flaking |
| Our Take | Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily. | Boy Brow's spoolie applicator is genuinely one of the best in the category—dense enough to grip and distribute product without dragging, with a tapered tip that actually combs through fine hairs rather than matting them down. The gel itself has a light, non-sticky hold that keeps brows in place for a full day without the stiffness of stronger formulas, making it ideal for anyone who values texture over architectural control. The shade range spans from warm to cool undertones, though the undertones are subtle enough that fair and medium skin tones will find universal options. |
| Worth Noting | The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades. | If you have thick, coarse brows that need serious structure, this gel won't provide the holding power of fiber-infused or wax-based formulas. |
Our Verdict
Benefit Gimme Brow+ vs. Glossier Boy Brow: Eyebrow Gel Showdown
Overview
These two tinted brow gels occupy different price points and philosophy camps. Benefit's Gimme Brow+ ($11) prioritizes dramatic fullness and hold strength at a budget-friendly price, while Glossier's Boy Brow ($32) invests in a refined applicator and a lighter formula that feels more natural on the brow. Both are bestsellers, but they serve distinctly different brow goals and skin types.
Product A: Benefit Gimme Brow+ Deep Dive
Performance & Texture
Gimme Brow+ deploys a noticeably tacky, fiber-laden formula that works like a volumizing mascara for your brows. The slight stickiness is intentional—it grabs your existing hairs and fills in gaps simultaneously. If you have sparse or naturally thin brows, this tackiness is a feature, not a bug. It builds quickly and visibly thickens brows with just one or two passes.
Applicator Design
The spiral brush is tightly wound and compact, making it excellent for precision work on brow tails and for targeting sparse areas. It's sturdy enough to handle denser brows without breakage, though the compact size means you'll need multiple strokes on fuller brows rather than one sweep.
Wear & Longevity
This formula outperforms in humidity and sweat situations—a genuine advantage if you exercise regularly or live in a humid climate. The hold is firm enough to keep brows locked in place through most of a full day. However, heavy layering (attempting maximum volume) can lead to minor flaking by evening, particularly at the brow tail where product concentration is highest. One or two coats avoid this issue entirely.
Pros
- Exceptional price point for daily wear
- Visible volumizing effect with minimal effort
- Superior humidity and sweat resistance
- Works on sparse and thin brows
Cons
- Formula feels sticky and occasionally stiff
- Flaking possible with heavy application
- Compact brush requires multiple strokes on fuller brows
- Limited shade range compared to competitors
Product B: Glossier Boy Brow Deep Dive
Performance & Texture
Boy Brow's formula is noticeably lighter and less adhesive than traditional brow gels. It sets brows with a soft hold that maintains shape without stiffness or that "shellacked" appearance. The texture feels almost like a lightweight hair gel rather than a tacky tint, making it genuinely pleasant to wear throughout the day.
Applicator Design
This is where Boy Brow justifies its price premium. The spoolie is densely packed with bristles that grip each hair individually rather than clumping them together. The tapered tip actually combs through fine hairs without disturbing your base makeup, and the brush distributes product evenly in a single stroke. It's the most ergonomic brow applicator in this price range.
Wear & Longevity
The formula holds reliably for a full 12+ hours without flaking, though it won't match Gimme Brow+'s performance in intense sweat situations. The light hold prioritizes natural movement and texture over maximum control—your brows will shift slightly with expression rather than remaining rigid.
Shade Range & Undertones
The shade selection is genuinely thoughtful, with warm and cool undertone options. However, the undertone variations are subtle enough that fair and medium skin tones will find the range universal, while deeper skin tones may find limited matching options.
Pros
- Exceptional applicator design (genuinely superior)
- Light, natural-feeling formula
- No flaking or stiffness
- Full-day wear without reapplication
- Thoughtful shade range
Cons
- Premium price point ($32)
- Lighter hold won't work for sparse brows or extreme control
- Limited undertone range for deeper skin tones
- Not ideal for high-activity or humid environments
Head-to-Head Comparison
Formula: Gimme Brow+ is sticky and volumizing; Boy Brow is lightweight and natural. Winner depends on your needs: choose Gimme Brow+ for dramatic thickness, Boy Brow for comfortable everyday wear.
Applicator: Boy Brow's spoolie is objectively superior—it distributes product more evenly and works faster. Gimme Brow+'s spiral brush is smaller but requires more precision passes.
Longevity: Gimme Brow+ performs better in extreme conditions (sweating, humidity). Boy Brow is reliable for standard wear.
Value: Gimme Brow+ at $11 is an excellent budget option. Boy Brow at $32 is expensive but justified by the applicator quality.
Our Recommendation
Choose Benefit Gimme Brow+ if: You have naturally sparse or thin brows, exercise frequently, live in a humid climate, or prioritize visible volume. This is the workhorse product that delivers noticeable results at a price that makes repurchasing painless.
Choose Glossier Boy Brow if: You have naturally fuller brows, value comfort and natural texture over maximum hold, and appreciate a refined applicator. The higher price is justified if you'll actually use the product daily rather than stashing it when it feels uncomfortable.
The verdict: For most users, Benefit Gimme Brow+ is the smarter choice—better performance, lower price, and accessible results. But if you have thick brows and hate that stiff gel feeling, Boy Brow's superior applicator and lightweight formula make the premium worthwhile.
```Our Pick
We recommend the Glossier Boy Brow for most users.