Product Comparison
e.l.f. Wow Brow Gel vs Benefit Gimme Brow+ Volumizing Eyebrow Gel
e.l.f.
e.l.f. Wow Brow Gel
The Wow Brow Gel's thick, creamy formula has serious hold—it doesn't flake or feel crusty like some budget gels can—but the fluffy brush applicator is genuinely oversized for precision work, making it better suited to filling in brows than sculpting fine details. The shade range skews warm, and darker skin tones might find the selection limiting compared to competitors at this price point. That said, for $4, the staying power rivals products triple the cost, and it layers beautifully under brow pencils without moving.
Worth noting: The oversized applicator makes detailed brow mapping difficult, and you'll likely need a spoolie to comb through excess product.
Benefit
Benefit Gimme Brow+ Volumizing Eyebrow Gel
Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily.
Worth noting: The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades.
Side-by-Side Specs
| Spec | e.l.f. Wow Brow Gel | Benefit Gimme Brow+ Volumizing Eyebrow Gel |
|---|---|---|
| Brand | e.l.f. | Benefit |
| Category | gel | gel |
| Price | $7.00 | $11.00 |
| Best For | Budget-conscious shoppers with naturally full brows, Warm undertones (ash blonde through brunette), Laminated or feathered brow trends, Layering under brow pencils | naturally sparse or thin brows, quick morning routines, anyone who struggles with brow pencil precision, warm and cool undertones equally |
| Our Take | The Wow Brow Gel's thick, creamy formula has serious hold—it doesn't flake or feel crusty like some budget gels can—but the fluffy brush applicator is genuinely oversized for precision work, making it better suited to filling in brows than sculpting fine details. The shade range skews warm, and darker skin tones might find the selection limiting compared to competitors at this price point. That said, for $4, the staying power rivals products triple the cost, and it layers beautifully under brow pencils without moving. | Gimme Brow+ is the reliable workhorse of tinted brow gels—the kind of product you grab when you want instant fullness without overthinking it. The formula's slightly tacky, fibrous texture grabs existing hairs and deposits a buildable tint simultaneously, while the spiral brush applicator is compact enough to catch strays but sturdy enough to coat fuller brows. It holds through sweat and humidity better than most, though by hour 12 you'll notice some flaking at the tail if you've layered it heavily. |
| Worth Noting | The oversized applicator makes detailed brow mapping difficult, and you'll likely need a spoolie to comb through excess product. | The shade range maxes out at five options, which leaves deeper or redder brow tones with imperfect matches compared to competitors offering eight or more shades. |
Our Verdict
Eyebrow Gel Showdown: e.l.f. Wow Brow vs. Benefit Gimme Brow+
Overview
These two tinted brow gels occupy different price tiers and serve different purposes. The e.l.f. Wow Brow Gel ($7) prioritizes budget-friendly hold, while Benefit's Gimme Brow+ ($11) positions itself as the no-fuss volumizer. Neither product is a universal winner—your choice depends on how much precision you need versus how much fullness you want.
Product A Deep Dive: e.l.f. Wow Brow Gel
The real strength here is performance-to-price ratio. The creamy formula delivers legitimate staying power without the flaking or crustiness that plagues cheaper gels. It's genuinely buildable, layering cleanly under brow pencils without shifting or pilling. For anyone mixing products (pencil + gel), this is an excellent base.
Applicator Reality: The fluffy brush is oversized. This is a con if you have sparse brows or need to define edges—it applies product too broadly and struggles with precision work on finer details. You'll accidentally coat surrounding skin and struggle to target just the tail. For filling in already-full brows, it works fine.
Shade Limitation: The warm-skewed range is a genuine problem for deeper skin tones. If you fall outside the typical medium-to-warm spectrum, you may find nothing that matches. This is a significant oversight at any price point.
Best For: People with naturally full brows who want affordable hold, or those layering under a precise brow pencil.
Product B Deep Dive: Benefit Gimme Brow+ Volumizing Eyebrow Gel
Gimme Brow+ excels at the one thing its name promises: instant volume. The slightly tacky, fiber-laden formula grabs what you have and makes it look fuller while depositing color simultaneously. You get tint and thickness in one step—there's genuine convenience there.
Applicator Advantage: The spiral brush is thoughtfully sized. It's small enough to catch errant hairs and define the arch without overloading, but sturdy enough to coat a full brow without patchy application. This is the better tool for precision work and detail.
Longevity Caveat: It holds through sweat and humidity exceptionally well, which matters if you're active or in a humid climate. However, by hour 12 heavy application flakes, particularly at the tail. This is only a problem if you've layered it thickly—light to medium application holds much longer.
Best For: People seeking instant fullness without layering multiple products, or anyone wanting a spiral brush they can actually control.
Head-to-Head Comparison
Hold: e.l.f. wins slightly. It maintains integrity through 12+ hours. Benefit is close behind but flakes under heavy application.
Application: Benefit wins decisively. The spiral brush offers control that the oversized fluffy brush simply doesn't match.
Shade Range: Benefit wins. While still limited, it accommodates deeper skin tones better than e.l.f.'s warm-focused lineup.
Value: e.l.f. wins. The $4 price difference is substantial, and you're not sacrificing much in hold.
Layering: e.l.f. wins. It plays better with other products and doesn't flake when stacked.
Our Recommendation
Choose e.l.f. Wow Brow Gel if: You have naturally full brows, use a brow pencil for detail work, have warm-toned skin, and prioritize budget. The hold rivals products costing three times as much.
Choose Benefit Gimme Brow+ if: You want a one-product solution, need precise application control, have deeper skin tones, or prefer active lifestyles. You're paying for the better brush and slightly longer wear time.
The Verdict: For most people, e.l.f. delivers better value. But if the oversized applicator frustrates you or you need one standalone product, Benefit's superior brush design justifies the extra $4.
```Our Pick
We recommend the e.l.f. Wow Brow Gel for most users.