Benefit Gimme Brow+ Volumizing Eyebrow Gel Review: Does It Deliver the Fluffy Look?
If you've scrolled through beauty social media in the last few years, you've probably seen Benefit Gimme Brow+ Volumizing Eyebrow Gel mentioned. It's become a cult favorite for a reason—this little tube promises to give you fuller, fluffier brows without the commitment of microblading or brow lamination. But does it actually work, or is it just hype? We tested it extensively to give you the real story.
What Is Benefit Gimme Brow+?
Benefit Gimme Brow+ is a tinted eyebrow gel designed to add volume, texture, and definition to your brows. The formula combines a lightweight gel base with tiny microfibers that coat each hair, making them appear thicker and fuller. It comes in a small 0.33 oz tube with a spiral brush applicator—the kind you'd use for mascara—which makes application pretty straightforward.
The gel is available in four shades: blonde, light, medium, and dark. We tested the medium shade on a range of skin tones, and the color payoff was impressive across the board without looking patchy or orange.
Application & Ease of Use
This is where Gimme Brow+ shines. The spiral brush is intuitive. You simply brush through your brows from the inner arch toward the tail, following your natural growth pattern. The formula grabs onto your brow hairs immediately, so there's minimal mess and no sticky residue on your fingers or eyelids.
Application takes about 30 seconds total. Even if you're a beginner with minimal brow experience, this product won't trip you up. There's no learning curve—just brush and go. If you prefer more precision, you can use the edge of the brush to define your arch, though the product works best when you embrace a softer, more natural look.
One thing we appreciated: there's no need to pair this with a brow pencil if you don't want to. Unlike some volumizing gels, Gimme Brow+ has enough tint and structure to work as a standalone product, though layering it over a powder or pencil does add more dimension.
Performance & Longevity
The formula holds up well throughout the day. We tested it through a workout, a humid afternoon, and even a light drizzle. Gimme Brow+ stayed put without flaking, smudging, or sliding. By the evening, it still looked relatively intact, though there was some minor softening around the tail—nothing dramatic.
It's not waterproof, so if you're swimming or dealing with heavy sweat, don't expect it to last untouched. For daily wear and normal conditions, though, the 12+ hour wear time claim is legitimate.
Removal is effortless. Warm water and a gentle cleanser take it off completely. It doesn't require makeup remover or any aggressive scrubbing, which is a win for anyone with sensitive skin.
Texture & Finish
Gimme Brow+ delivers a natural, fluffy finish that reads as "my brows but better" rather than heavily made-up. The microfibers create texture and separation between hairs, which gives the illusion of density without looking stiff or artificial. If you're into the soft, laminated brow aesthetic trending right now, this gel plays well with that vibe.
The formula isn't clumpy or tacky. It's lightweight enough that even if you're someone who usually skips brow products entirely, you won't feel weighted down. The finish is satin, not glossy, so it blends seamlessly with your skin tone.
Who Should Buy This?
Gimme Brow+ is ideal if you:
- Want a quick, no-fuss brow product that actually works
- Have naturally good brow shape but want them to look fuller
- Prefer a natural, fluffy finish over a bold, sculpted look
- Are new to brow products and want something forgiving
- Like the option to wear a product solo without layering multiple items
It's less ideal if you have very sparse brows or significant gaps that need coverage. While the gel does add perceived fullness, it can't create hair where there isn't any. If you have significant gaps or thin spots, you might want to pair this with a pencil or powder first.
How It Compares to Other Brow Gels
Glossier Boy Brow is a direct competitor. Both are tinted gels with similar hold and finish. Gimme Brow+ edges it out slightly with better color payoff and a bit more structure, while Boy Brow feels slightly more feathered if you prefer an ultra-soft look. Gimme Brow+ is also more affordable.